Pepsi's Limited Edition Cans: A Celebration of Chinese New Year

PepsiCo Design & Innovation's Award-Winning Packaging Design

Designed by PepsiCo Design & Innovation, the 2018 Pepsi China Chinese New Year Limited Edition Can is a harmonious blend of tradition and modernity. The design encapsulates Pepsi's youthful, "Live for Now" ethos while paying homage to the Chinese New Year. The can's design is minimalistic and iconic, using solid colors framed with bold lines to illustrate the various dog breeds and their personality traits. The result is an impactful, daringly aspirational brand experience that resonates emotionally with consumers.

What sets this design apart is its unique hand-crafted illustration and its limited availability. The entire collection was only available on Ecommerce platforms, making the Pepsi China CNY Limited Edition Can one of the most sought-after items during the 2018 Chinese New Year festivities. This exclusivity added to the design's appeal, creating a sense of urgency and desire among consumers.

Further testament to the design's success is its recognition in the prestigious A' Food, Beverage and Culinary Arts Design Award in 2018. The Golden A' Design Award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

PepsiCo Design & Innovation's 2018 Pepsi Year of the Dog Limited Edition Cans is a shining example of how design can be used to create a powerful brand experience. By incorporating cultural elements and a modern design aesthetic, the team was able to create a product that not only resonated with consumers but also stood out in a crowded market.

The success of this design underscores the importance of understanding and respecting cultural traditions when creating products for international markets. It serves as a reminder to designers everywhere that good design is not just about aesthetics, but also about creating a meaningful connection with consumers.